Market claims and efficacy information in direct‐to‐consumer prescription drug print advertisements
نویسندگان
چکیده
منابع مشابه
Randomized trial of risk information formats in direct-to-consumer prescription drug advertisements.
BACKGROUND Federal regulations specify that print advertisements for prescription drugs and biological products must provide a true statement of information "in brief summary" about each advertised product's "side effects, contraindications, and effectiveness." Some of the current approaches to fulfilling the brief summary requirement, although adequate from a regulatory perspective, result in ...
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Prescription drug abuse has received considerable attention in media reports in recent years. The purpose of this article is to describe the Canadian situation and context with regards to prescription drug abuse and the diversion of psychotropic prescription drugs into the illicit drug market, with a focus on the need for more data and interventions. Canada ranks within the top 10% of countries...
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We conducted randomized clinical trials to examine the impact of direct-to-consumer advertisements on the efficacy of a branded drug. We compared the objectively measured, physiological effect of Claritin (Merck & Co.), a leading antihistamine medication, across subjects randomized to watch a movie spliced with advertisements for Claritin or advertisements for Zyrtec (McNeil), a competitor anti...
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ژورنال
عنوان ژورنال: Psychology & Marketing
سال: 2019
ISSN: 0742-6046,1520-6793
DOI: 10.1002/mar.21209